Est. 2025 · Houston, Texas
We're a small but ambitious tech startup turning unconventional ideas into software people love.
Our name comes from a powerful concept taught in Barbara Oakley's acclaimed Coursera course, Learning How to Learn — one of the most popular online courses ever created.
The course reveals that your brain operates in two complementary modes: focused thinking and diffuse thinking. Focused thinking is the intense, concentrated attention you use to work through familiar problems. Diffuse thinking is the relaxed, open state where your mind wanders freely — making unexpected connections and sparking creative breakthroughs.
Neither mode alone is enough. The magic happens when you alternate between both — diving deep into problems, then stepping back to let your subconscious weave new patterns. That rhythm of focus and release is how the best ideas emerge.
We named our company after this principle because it captures how we build: with discipline and imagination, rigor and play.
Concentrated, logical, detail-oriented. Following known neural pathways to solve specific problems.
Relaxed, creative, big-picture. Letting your mind wander to form unexpected connections and novel ideas.
From productivity to play, we build tools that make a real difference.
Track your mental sharpness with a quick, science-backed reaction time test. Set a baseline, run daily checks, and discover how sleep, stress, and fatigue affect your cognitive performance. Free, private, and takes under a minute.
The essential reminder app for digital nomads and remote workers. Set reminders in any timezone — your client's time in Tokyo, a webinar in London, or a family call back home — and get notified right on time. No manual conversion needed.
The free session tracking and self-improvement app for serious poker players. 100% free, no ads, no tracking. Log sessions, manage your bankroll, visualize your performance with detailed analytics, and improve through structured post-game self-review. Privacy first — zero data collection, ever.
Manage your NFC NTAG 215 items and back up your amiibo collection with ease.
Download on the App StoreTimers that announce time remaining in voice, with fully customizable voice reminders.
Download on the App StoreA timer that controls your flashlight — set it and go to bed without walking back in the dark.
Download on the App StoreWe chase problems worth solving and aren't afraid to take unconventional paths to get there.
We believe in the potential of decentralized technology and are actively exploring how Web3 can power the next generation of applications.
Based in Texas, we move fast and stay close to our users. Every app we ship is something we'd use ourselves.
Whether you have a project idea, a partnership proposal, or just want to say hello — we'd love to hear from you.
Contact Us For Business Inquiriesbusiness@diffusethinking.com
Click the email above to copy